Imagine my surprise when I logged onto Barnes and Noble to check for reviews on my books only to find the HER HEART FOR THE ASKING was #27 on Barnes and Noble's Top 100 Bestseller's list. Now, this number changes based on how many books are sold, and I may not see this position again when I log on tomorrow morning, but I'm enjoying the sudden burst of sales I'm having.
Of course, I have no clue why. As an author, I do my fair share of promotion for my books. I post excerpts. I list my books on Facebook. I have a great "street team" of people who tweet and retweet for me on Twitter. I post on Goodreads. I've done blog tours and guest blog spots. So I'm "out there", doing what I need to in order to let readers know I've got a book for sale.
I actually have 13 books in various formats for sale. Some have sold better than others for a period of time. But I haven't seen the same surge in sales as I've seen for HER HEART FOR THE ASKING on Barnes and Noble and I'm scratching my head trying to figure out why. (Not that I'm complaining.)
Such is the mystery of online promotion. I could spend the entire afternoon reading up on social media and online promotional techniques that work for other authors. I do believe it's helped and, since writing is so solitary, I love connecting with readers. But I'm also at a loss as to why some techniques work for some and not others.
I've come to the conclusion that successful promotion is a strange cocktail of things that converge together become explosive. Certain things on their own may not work, or work as well. But mix them with some other compound and you have a recipe for success.
I just wish I knew the exact recipe.
What about you? What promotion strategies have you used to gain readership and sell books? If you're a reader, where do you find books you want to read? What entices you to try a book by an author you've never read before? Leave a comment and I'll randomly choose a commenter to receive a free copy of HER HEART FOR THE ASKING, Book 1 in my Texas Hearts series.
Until next time,
Amazon - http://amzn.com/B0077EGDAI
Barnes and Noble http://ow.ly/8WReM